A Night to Remember: Tres Generaciones Tequila’s Impact Dinner in NYC
On Thursday, September 5, the vibrant heart of New York City’s music scene pulsed with energy as Tres Generaciones Tequila hosted an intimate dinner that brought together the industry’s most influential figures. This exclusive gathering served as a prelude to the highly anticipated 2024 Hip Hop and R&B Power Players Award Celebration, creating an atmosphere that celebrated the deep-rooted connections between music, culture, and community.
A Green Oasis in Times Square
The dinner took place in a stunning green oasis nestled in the bustling Times Square, a fitting backdrop for an evening dedicated to honoring creativity and collaboration. The guest list was a who’s who of the music industry, featuring key decision-makers, trendsetters, and notable artists such as NLE Choppa, Toosie, Serayah, and Saint Jhn. This curated assembly ensured an air of exclusivity, where conversations flowed freely among the stars who are shaping the soundtracks of today and tomorrow. The event also highlighted the powerful partnership between Tres Generaciones and Billboard, showcasing their commitment to fostering the future of music.
The Power of Music and Community
As the evening commenced, Rocsi Diaz, the celebrated host of the Get Up Anthems series, took the stage to deliver heartfelt remarks on the enduring power of music within communities. Her speech resonated deeply, emphasizing how music, much like tequila, possesses the ability to move, inspire, and unite individuals. Diaz reminded everyone present of Tres Generaciones’ mission: to bring people together in celebration, reinforcing the idea that music is a universal language that transcends boundaries.
Honoring Joey Bada$$
Following Diaz’s inspiring words, the spotlight turned to the evening’s guest of honor, Joey Bada$$. As a fellow New Yorker and participant in the Get Up Anthems series, Bada$$ has made a significant impact on the hip-hop scene. His artistry and authenticity have resonated with fans and fellow musicians alike, making him a fitting choice for recognition at this prestigious event.
Culinary Delights and Signature Cocktails
Guests were treated to an elevated culinary experience that perfectly complemented the evening’s ambiance. Signature cocktails crafted by Tres Generaciones Tequila added a luxurious flair to the dinner. The “Trespresso Martini” and the “Tres 75,” both custom creations, were designed to tantalize the palate and reflect the sophistication of the event. These cocktails, much like the artists in attendance, were crafted with complexity and innovation, embodying the essence of Tres Generaciones’ 50-year legacy of excellence. Founded in 1973, Tres Generaciones is a symbol of Mexican pride, made with just three simple ingredients—agave, yeast, and water—and triple-distilled for a remarkably smooth finish.
The Electric Atmosphere of the Paradise Room
After dinner, attendees were invited to descend into the iconic Paradise Room, where the 2024 Hip Hop and R&B Power Players Award presentation awaited. The energy in the room was electric as industry titans gathered to celebrate the night’s honorees. Joey Bada$$, who had already captivated the dinner audience with his humility and wisdom, was honored with the prestigious Impact Award, presented by Tres Generaciones Tequila. This accolade recognized his enduring influence, innovative artistry, and pivotal role in shaping the next generation of musicians and creatives.
A Celebration of Music and Culture
This intimate evening, defined by elegance and a shared passion for the art form, set the stage for what promises to be a defining year for Hip Hop and R&B. It served as a poignant reminder of the cultural and creative power that music holds. The Impact Dinner was more than just an event; it was a moment, a memory, and an ode to the voices that continue to inspire and move the world.
Reliving the Night
For those who wish to relive the magic of the evening, Joey Bada$$’s acceptance speech can be viewed HERE, along with a recap sizzle of this unforgettable night. Tres Generaciones’ partnership with Billboard is rooted in a shared mission to inspire and uplift communities through music and celebration. Together, they spotlight the vital role that both music and tequila play in uniting people—whether through the Get Up Anthems content series or the Get Up Sessions concert tour, which showcases the next great generation of artists.
Continuing the Celebration at Home
To keep the evening’s spirit alive, attendees and fans alike are encouraged to recreate the signature cocktails served at the event. Cheers to music, culture, and the ongoing celebration of creativity!
